What is The Big Tidy Up? This September 2008 ENCAMS is launching The Big Tidy Up, its first national clean up campaign in 8 years. The Big Tidy Up campaign will encourage communities to get together and clean up their local area. The campaign is open to all, with groups, individuals and businesses working together to get their community clean.
When will it launch? The campaign will launch on the 1st September 2008, with events linking in to World Clean Up weekend. Volunteers are encouraged to run their tidy up during September although tidy up’s can take place anytime throughout the year.
How do volunteers register for The Big Tidy Up? The Big Tidy Up website will go ‘live’ in June ‘08 and will contain all the information needed for volunteers to run a safe and effective tidy up. Volunteers can register online and once registered they will be sent a tidy up kit containing posters, stickers, tabard bibs and badges. The kit will also contain a brochure with guidance on how to carry out a safe tidy up.
What happens next?Every registered group will be asked to return to the website and record how many bags of rubbish they have collected. This will appear on the site as a growing barometer, providing an overall national picture of how much rubbish has been cleared.
Advertising During July and August 2008 a national advertising campaign will be appearing across the country, raising the profile of The Big Tidy Up brand and galvanising the public to join the campaign.
Partnership Encams are working in partnership with Disney who have given them the rights to feature their character Wall:E, a lonely waste clearing robot, on our advertising. This is a new film due for release in the summer and will help us in our promotion to schools and uniformed groups.
Encams are looking to generate as wide a network of people taking part in the Big Tidy Up as possible. From football clubs and international organisations to community groups and committed individuals, Encams are working to put pride back into our country and have a great big Tidy Up.
Further Information
To find out more about the Big Tidy Up, contact the Marketing team on 01942 612621 or look at the website, launched in mid-June 2008: www.thebigtidyup.org
